HAARTZ News
MINI recently announced a new convertible with a purely electric drive - the MINI Cooper SE Convertible. The conventional MINI Convertible long featured a soft top exterior from The Haartz Corporation and this trend continues with the limited run 2023 electric model using its Sonnenland®...
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As the company wraps up its centennial year, The Haartz Corporation reflects on a foundational strength from its hundred-year history: family stewardship.
As a privately held, family-owned company, the working experience at Haartz differs from a large publicly held corporation or private...
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Around the turn of the century, the Chinese automotive market showed significant growth, with many North American OEM customers expanding into the region. Haartz couldn’t help but take notice of this growth especially within...
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As The Haartz Corporation celebrates its centennial year, the company enjoys a global presence in the automotive market, but that was not always the case. While Haartz was known as a long-time regional player in the United States market for convertible toppings, the 1990s is the decade when...
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Haartz is proud to announce our exhibition at the IFAI Expo in Charlotte, October 12-14, 2022. Featuring an expanded range of coating and lamination technologies, Haartz will also proudly exhibit the newly announced partnership with Green Theme Technologies on the patented EMPEL® PFAS- and...
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Acton, Massachusetts, September 8, 2022 – The Haartz Corporation, the global leader in highly engineered and uniquely designed textile materials and...
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The merlot soft-top on the Mercedes-Benz AMG E53 Cabriolet stunned the crowd at this year's NEMPA Ragtop Ramble. "The top is ideal for this car," said Torque News writer, John Goreham. "The soundproofing is superb, and the top folds in a more compact space than could a retractable hard-top."...
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After decades of designing material for automotive exteriors, there was a key change that propelled Haartz to push its boundaries – an added focus to automotive interiors.
Branching off into automotive interiors was made possible by Haartz’ strong working relationships with America’s most...
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Few companies in the automotive supplier industry can say they’ve reached their 100-year anniversary and we’re proud to now be able to say the Haartz Corporation is one of them. This year, as the company is celebrating and reflecting on its history, it’s clear one major factor has set them apart...
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The new limited-edition 2022 Lexus LC 500 convertible is sporting something special on top - a unique Dark Rose soft top created by Haartz. Released as part of the Lexus Inspiration Series, the stylish convertible is one of the latest vehicles to come out in 2022 that makes use of Haartz...
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