HAARTZ News

ProTact by Haartz™ now available for tactical applications
May 3, 2023

The Haartz Corporation, a global leader in highly engineered and uniquely designed textile materials, recently announced ProTact by Haartz™ – a new range of coated fabric products for use in tactical applications.  

ProTact is a multi-layer textile laminated together to...

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SE MINI Electric Convertible to Feature Haartz Material
Mar 2, 2023

MINI recently announced a new convertible with a purely electric drive - the MINI Cooper SE Convertible. The conventional MINI Convertible long featured a soft top exterior from The Haartz Corporation and this trend continues with the limited run 2023 electric model using its Sonnenland®...

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Careful Stewardship by the Family Contributes to a Hundred-Years of Success at Haartz
Dec 19, 2022

As the company wraps up its centennial year, The Haartz Corporation reflects on a foundational strength from its hundred-year history: family stewardship.

As a privately held, family-owned company, the working experience at Haartz differs from a large publicly held corporation or private...

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Haartz strengthens global presence with China expansion
Nov 1, 2022

Around the turn of the century, the Chinese automotive market showed significant growth, with many North American OEM customers expanding into the region. Haartz couldn’t help but take notice of this growth especially within...

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Expansion of Convertible Topping Options Builds Haartz Global Presence
Sep 28, 2022

As The Haartz Corporation celebrates its centennial year, the company enjoys a global presence in the automotive market, but that was not always the case. While Haartz was known as a long-time regional player in the United States market for convertible toppings, the 1990s is the decade when...

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Haartz to Exhibit at IFAI Expo 2022
Sep 14, 2022

Haartz is proud to announce our exhibition at the IFAI Expo in Charlotte, October 12-14, 2022.  Featuring an expanded range of coating and lamination technologies, Haartz will also proudly exhibit the newly announced partnership with Green Theme Technologies on the patented EMPEL® PFAS- and...

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Haartz partners with Green Theme Technologies to accelerate PFAS-free and waterless textile finishing in the USA
Sep 14, 2022
Collaboration reduces environmental impacts and improves product performance across apparel, furniture and automotive markets

Acton, Massachusetts, September 8, 2022 – The Haartz Corporation, the global leader in highly engineered and uniquely designed textile materials and...

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Mercedes-Benz AMG E53 Cabriolet is "Grand Touring Perfection" with Premium Haartz Soft-Top
Sep 12, 2022

The merlot soft-top on the Mercedes-Benz AMG E53 Cabriolet stunned the crowd at this year's NEMPA Ragtop Ramble. "The top is ideal for this car," said Torque News writer, John Goreham. "The soundproofing is superb, and the top folds in a more compact space than could a retractable hard-top."...

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Interior Expansion Pushes Boundaries, Fuels Haartz Success
Aug 29, 2022

After decades of designing material for automotive exteriors, there was a key change that propelled Haartz to push its boundaries – an added focus to automotive interiors.

Branching off into automotive interiors was made possible by Haartz’ strong working relationships with America’s most...

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One Hundred Years of Success Rooted in Family First Empathy
Aug 4, 2022

Few companies in the automotive supplier industry can say they’ve reached their 100-year anniversary and we’re proud to now be able to say the Haartz Corporation is one of them. This year, as the company is celebrating and reflecting on its history, it’s clear one major factor has set them apart...

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