Mercedes-Benz AMG E53 Cabriolet is "Grand Touring Perfection" with Premium Haartz Soft-Top
Sep 12, 2022

The merlot soft-top on the Mercedes-Benz AMG E53 Cabriolet stunned the crowd at this year's NEMPA Ragtop Ramble. "The top is ideal for this car," said Torque News writer, John Goreham. "The soundproofing is superb, and the top folds in a more compact space than could a retractable hard-top."...

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Interior Expansion Pushes Boundaries, Fuels Haartz Success
Aug 29, 2022

After decades of designing material for automotive exteriors, there was a key change that propelled Haartz to push its boundaries – an added focus to automotive interiors.

Branching off into automotive interiors was made possible by Haartz’ strong working relationships with America’s most...

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One Hundred Years of Success Rooted in Family First Empathy
Aug 4, 2022

Few companies in the automotive supplier industry can say they’ve reached their 100-year anniversary and we’re proud to now be able to say the Haartz Corporation is one of them. This year, as the company is celebrating and reflecting on its history, it’s clear one major factor has set them apart...

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Limited Edition Lexus LC 500 Features a Special Soft Top From Haartz
Apr 25, 2022

The new limited-edition 2022 Lexus LC 500 convertible is sporting something special on top - a unique Dark Rose soft top created by Haartz. Released as part of the Lexus Inspiration Series, the stylish convertible is one of the latest vehicles to come out in 2022 that makes use of Haartz...

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Turning Focus Toward Our CARES
Apr 4, 2022

Posted Online (April 4, 2022) - We view 2022 as a year of reflection and celebration. We’re reflecting on our strong history, celebrating what we’ve accomplished and looking forward to the opportunities ahead. As we prepare for the future, we’ve dug deep to understand what sets us apart. Our...

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Five Exterior Cleaning Tips for National Car Care Month
Apr 1, 2022

Posted Online (April 1, 2022) - April is National Car Care Month and the perfect time of year to give your vehicle's exterior a little extra love and attention. Here at Haartz, nothing makes us happier than a well-maintained vehicle - and with a whole month devoted to care, we’re delighted to...

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Soft Top Exteriors Shine With Ford Bronco NACTOY Win
Feb 23, 2022

Posted Online (January 23, 2022) - The Ford Bronco was recently awarded the highly competitive 2022 North American Utility Vehicle of the Year. This year’s jurors were impressed by the Bronco’s ruggedness and Ford’s legendary rebranding of an American icon.   

The Ford Bronco was recently...

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2021 SEMA Show Showcases the Latest in Exterior Topping Materials for Modern and Vintage Vehicles
Nov 17, 2021

Posted Online (November 17, 2021) - The Haartz Corporation attended the 2021 Specialty Equipment Market Association (SEMA) Show November 1 - November 4, 2021, at the Las Vegas Convention Center. The massive trade show event allowed manufacturers and consumers to showcase their latest offerings,...

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Haartz Corporation Participates in Detroit 4Fest
Oct 7, 2021

Detroit (October 7, 2021) – The Haartz Corporation, a leading supplier of convertible softtop material, participated in the Detroit 4Fest in Holly, Michigan. Taking place on and...

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Haartz Corporation Sponsors the 2021 RagTop Ramble
Jul 22, 2021

Acton, Massachusetts (July 22, 2021) – The Haartz Corporation, a leading supplier of convertible softtop material, sponsored and participated in the New England Motor Press Association’s (NEMPA) 2021 Ragtop Ramble from July 21-22, 2021. Starting at the Larz Anderson Automotive Museum in...

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