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Haartz Toppings on Display at SEMA 2015

Mon, 11/09/2015 - 16:49 -- matt

OEMs Choose Haartz Original Equipment Material for Vehicle Displays at 2015 SEMA Show

Acton, Mass. (November 3, 2015) The Haartz Corporation (Haartz), a leading global manufacturer of soft top convertible material, is supplying the convertible topping for a 2016 Mazda MX-5 Miata on display at the 2015 SEMA (Specialty Equipment Manufacturer’s Association) Show, taking place Nov. 3-6 at the Las Vegas Convention Center.

The Miata features brick colored Stayfast C material for the topping and binding material.

 “As the leading supplier of convertible soft-top material for OEMs globally, we know how important it is to maintain a strong line of material for the aftermarket. We want to ensure that customers are getting the highest quality material for their replacement and customization projects,” said Matt Williams, director of business development for The Haartz Corporation. “The Stayfast C material that Mazda is using for the Miata has been their material of choice for the most recent generations of the iconic vehicle, including the 25th anniversary edition that went on sale in July.”

Stayfast C, is part of the standard material line-up offered to OEs. It features an acrylic square weave facing, rubber inner-layer and filament polyester backing.

About The Haartz Corporation 

The Haartz Corporation (Haartz) is a world leader in highly engineered and uniquely designed convertible toppings and interior surface materials. The company’s world headquarters and North American manufacturing operations are located in Acton, Massachusetts, with additional manufacturing in Mannheim, Germany and coming soon to Pune, India.  Beyond these manufacturing locations, Haartz maintains offices in Detroit, Munich, Tokyo, Delhi, Irapuato, Mexico, Shanghai and Chongqing, China.  Employing over 400 people worldwide, Haartz has been a trusted automotive supplier since 1907, and continues to be privately owned and operated by the Haartz family. For more information, visit www.haartz.com. Join the conversation on Twitter, @Haartz. 

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