Denim-Topped Volkswagen Beetle Debuts at 2015 New York International Auto Show

Wed, 04/08/2015 - 00:00 -- matt

Denim-Topped Volkswagen Beetle Debuts at 2015 New York International Auto Show

Acton, Massachusetts (April 8, 2015): The 2015 New York International Auto Show kicked off last week and among the many new vehicle debuts, Volkswagen announced four new Beetle Special Edition concepts: Beetle Convertible Denim, Beetle R-Line, Beetle Convertible Wave and Beetle Pink Color Edition. The Wave and Denim will be offered as soft-top convertibles.

“The addition of these two new Beetle soft-top convertible debuts solidify that the convertible industry is growing,” said Matt Williams, director of business development for the Haartz Corporation. “We’ve seen a number of new product debuts already this year and we are well positioned for continued growth.”

The special edition Beetle Denim features Haartz’ Twillfast RPC HT (high-tech) Weave. This material is an acoustically enhanced three-ply topping with acrylic twill weave facing, rubber inner-layer and polyester dobby backing.  The Denim top is a special offering.

The material is manufactured out of Haartz’ North American Headquarters in Acton, Massachusetts.

About The Haartz Corporation

The Haartz Corporation (Haartz) is a world leader in highly engineered and uniquely designed convertible toppings and interior surface materials. The company’s world headquarters and North American manufacturing operations are located in Acton, Mass., with additional manufacturing in Mannheim, Germany and coming soon to Pune, India.  Beyond these manufacturing locations, Haartz maintains sales offices in Detroit, Munich, Tokyo, Delhi, Shanghai and Chongqing, China.  Employing over 400 people worldwide, Haartz has been a trusted automotive supplier since 1907, and continues to be privately owned and operated by the Haartz family. For more information, visit

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