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Convertible Industry Making a Comeback

Mon, 01/12/2015 - 07:02 -- matt

Convertible Industry Making a Comeback - New models unveiled at the 2015 North American International Auto Show

Acton, Massachusetts (Jan. 19, 2015): The North American International Auto Show is off to an exciting start with a number of new vehicles unveiled in Detroit this past week. Included in that mix were four new soft-top convertibles with topping material supplied by the Haartz Corporation.

“The unveiling of these four new models really proves that the convertible industry is making a comeback,” said Matt Williams, director of business development for the Haartz Corporation. “We at Haartz are particularly excited about the Buick Cascada, which we have supplied on a global platform as the Opel Cascada for a number of years. This vehicle will fulfill an entry-level niche that has been missing since the Chrysler 200 went off the market a number of years ago.”

The Buick Cascada features Haartz’ Sonnenland® A5B/DS the same material used on the Opel version in Europe. This is a high-performance acoustically enhanced three-ply topping with acrylic twill weave facing, rubber inner-layer and polyester dobby backing.

The BMW M6 has two material options, depending on the trim level. The Twillfast® RPC is an acoustically enhanced three-ply topping with acrylic twill weave facing, rubber inner-layer and polyester dobby backing. The Sonnenland® A5B/HT is a design-enhanced three-ply topping with color contrasting acrylic and polyester facing, rubber inner layer and polyester dobby backing. 

The Alfa Romeo 4C features Haartz’ Sonnenland® A5.3M material, which has an acrylic twill weave facing, rubber inner-layer and polyester dobby backing.

The Smart FourTwo with the Landmark™ II is comprised of an acrylic square weave facing, urethane elastomer inner-layer and polyester/cotton backing. 

About The Haartz Corporation 
The Haartz Corporation (Haartz) is a world leader in highly engineered and uniquely designed convertible toppings and interior surface materials. The company’s world headquarters and North American manufacturing operations are located in Acton, Massachusetts, with additional manufacturing in Mannheim, Germany and coming soon to Pune, India.  Beyond these manufacturing locations, Haartz maintains sales offices in Detroit, Munich, Tokyo, Delhi, India and Chongqing, China.  Employing over 400 people worldwide, Haartz has been a trusted automotive supplier since 1907, and continues to be privately owned and operated by the Haartz family. For more information, visit www.haartz.com.

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